Spotifind
Spotify X Tinder product innovation
Connect Spotify
When users open up Tinder they will be prompted to connect their Spotify account & let the RhythmRithm analyze their music data.

Rhythmrithm
Our algorithm will analyze your listening data and show you where you stand among the big 5 personality traits.

Better Matches
Better Matches
Spotify will take over your Tinder account and display your matches in a new way.
See where they lie in the spectrum of the big 5, get a glimpse at their music taste, and learn why you might be a good fit.

Your Profile
Your own profile will be modified by Spotify as well.
View your own traits, see what music contributed to your personality evaluation, and let Tinder do the work for you.

The insight: Streaming services collect data on your listening habits, and music says a lot about your personality.
The Idea: Spotifind uses the data from your Spotify account to suggest matches on Tinder based on the big 5 personality traits that your music choices influence.
Spotifind doesn’t use your musical preferences to match you, but rather interprets the data to find you someone compatible.
The Idea: Spotifind uses the data from your Spotify account to suggest matches on Tinder based on the big 5 personality traits that your music choices influence.
Spotifind doesn’t use your musical preferences to match you, but rather interprets the data to find you someone compatible.
Art Direction Faten AlMukhtar & Nico Bohorquez
Copywriting Kinda Loughran
Copywriting Kinda Loughran